Q1:
The message in my ad is that Starbucks is too costly for todays economy. Even if i love Starbucks i still feel that five dollars for a little cup of coffee is a bit much. So i decided that i would just let everyone else know that their money will dissapear from the cost of this coffee. The design i chose for this ad was the teamwork posters, with a simple picture and saying underneath. Although it may be plain, the message gets across through the picture. Seeing your money sitting there in a Starbucks sleeve, sends the "hey! you are getting ripped off" idea for just one cup of coffee. A problem that came up was that i didnt know what little saying i wanted to say. i had tons of little thoughts that sounded good but when they were written down, seemed a bit lame. i also didnt know exactly who i wanted to write this for. Did i want to choose teenagers or the steady adults that constantly need their Starbucks coffee.
Q2:
Doing this ad i've learned that making one takes some hard thinking. Who do you want to target? How should you put the ad together? What colors would work best here? all these questions and more had to be answered. You really have to have a great idea to have your ad become successful. There are no real ethics of advertising, the more vulgar and crazy the ad is the more response you get on it.
Monday, October 13, 2008
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